JPJ Group plc’s leading market position and diverse customer base (both geographically and demographically) means that we see a number of opportunities to deliver further growth.
Our strategy is based on four specific opportunities, with the overriding goal to deliver further growth for the Group and build on our leading market position and loyal customer base.
Increasing market share
There are significant opportunities for growth within our existing footprint given the strong presence we enjoy in our markets. We remain focused on organic growth within our leading brand portfolios through game launches, marketing campaigns and cross-Group cost efficiencies.
Targeted marketing campaigns
Our customer acquisition strategy delivers a high Return on Investment (‘ROI’) in our key brands and our core female demographic has exhibited a high level of responsiveness to these campaigns.
Product development, focusing on mobile offerings
It has been well-documented that the online gaming market has undergone a transition in player engagement from desktop to mobile devices in recent years, and this shift is expected to continue. As well as continuing to address the mobile opportunity in the UK, we will continue to develop mobile offerings through platform enhancements across our overseas markets. In addition, we will look to add complementary products (desktop and mobile) to our existing offer wherever appropriate.
We expect to be able to mitigate customer churn and increase Life Time Value through effective cross-sell in the medium term, supported by effective marketing over both mobile and desktop.